We’ll learn the techniques of ground-breaking pirates of old like the ‘Pirate King’ Henry Avery, ‘Black’ Bartholomew Roberts and the legendary Anne Bonny, and compare them to their modern-day equivalents such as Elon Musk, Chance the Rapper and Malala Yousafzai. Be More Pirate looks past these clichés and analyses their innovations, organizational systems and team structures that have become a global standard of good governance and their pioneering work on branding and reputation management which predates the universal principles followed by best-in-class marketing and communications today. They have been popularized and presented as pop-culture pastiches that don’t resemble the true picture. Over the years, pirates have acquired a mythical status. “It’s better to be a pirate than join the Navy.” – Steve Jobs
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